Our Story

Built around place, not trend

 

California never really left us.

Golden light. Open roads. Early mornings. That particular nostalgia that feels like time slowed down somewhere in the late 70s. A way of living that’s outdoors, creative and unforced. We were drawn to the natural beauty and diversity, ocean, forest, desert, all within reach.

Cornwall is the closest thing to that in the UK. The same raw coastline. The same Atlantic drama. Just with less sun.

Kernowfornia Soul® lives in that intersection.

We are both professional athletes. Performance has shaped our lives, discipline, recovery, longevity. What we breathe matters. What fills a space matters. When we started burning candles at home, we wanted them to feel good in every sense. Clean-burning soy wax. Natural wooden wicks. Nothing excessive.

Home should restore you.

Founded by Clare Hendy, a graphic designer, and Dr Ian Hendy, PhD Marine Biologist, the brand sits at the intersection of design and the environment. Clare’s background in design shapes everything you see and hold, from label systems to material choices. Ian’s work in marine science grounds the brand in something deeper than aesthetics.

For us, the coast isn’t aesthetic, it’s structure, biodiversity and balance. That’s why a portion of every order supports kelp restoration projects in Cornwall. Kelp forests protect coastlines, support marine life and help capture carbon. Supporting their recovery is part of our long-term commitment.

Kernowfornia Soul® is a fragrance studio shaped by two coastlines.

Cornish made. Californian spirit. Eco at heart.

We create atmosphere, scents that carry salt air, forest depth, desert light and early morning calm into the spaces we live in.

West Coast goods for coastal living.